Each year, more than 1 million Americans become eligible for cardiac rehabilitation after a coronary event, such as a heart attack, or a heart-related procedure. Cardiac rehabilitation programs are designed to support patients in leading a heart-healthy lifestyle, prevent future cardiac events and improve overall outcomes.
Each year, more than 1 million Americans become eligible for cardiac rehabilitation after a coronary event, such as a heart attack, or a heart-related procedure. Cardiac rehabilitation programs are designed to support patients in leading a heart-healthy lifestyle, prevent future cardiac events and improve overall outcomes.
The statistics supporting cardiac rehab are clear. Patients who participate in 36 sessions of cardiac rehab experience a 47% reduction in the risk of death compared to those who only attend one session. Along with providing substantial benefits to patients, cardiac rehab programs can save payers an estimated $4,950 to $9,200 per patient, per year of life.
Despite their life-saving benefits, these programs remain underutilized and out of reach to many patients. Only about 25% of eligible patients start an in-person cardiac rehab program, and only a quarter of these patients complete it. We see an opportunity for an innovative approach that addresses the significant health challenges many heart and vascular patients face and to improve overall outcomes.
Getting to the heart of access issues in cardiac rehab
As we explored the underlying issues of access in cardiac rehab through an in-depth research process, we found that existing programs have several barriers:
Redesign Health is introducing a solution for accessible, timely cardiac rehab, complementing existing hospital programs to increase capacity and meet patients where they are. We’re thrilled to launch a new company designed to reshape the way patients receive cardiac rehabilitation.
Motiv is the nation’s first virtual, in-home cardiac recovery program with integrated behavioral health support, bringing personalized care directly to patients in the convenience and comfort of their home. The Motiv platform treats the whole person—heart, mind and body— combining physical coaching, lifestyle education and behavioral science to help patients become heart-healthier. Motiv complements in-hospital programs by offering post-discharge care via a patient-friendly app, in coordination with the patient’s cardiac specialist. Patients receive a personalized care plan based on their specific goals and health needs, along with on-demand resources, support and goal-tracking tools. With Motiv, patients get dedicated support for six months—double the length of current programs—empowering them to make important lifestyle changes.
Motiv addresses barriers to cardiac recovery by helping providers reach more people who might otherwise be waitlisted or forgo care altogether. The virtual model eliminates transportation challenges, expands holistic care and alleviates long wait lists at hospitals. Patients can recover at home, surrounded by loved ones, with options for more easily accessible rehabilitation, which can make them more likely to succeed long term.
We’re thrilled to announce a pilot program with NorthShore-Edward-Elmhurst Health (NS-EEH), a leader in cardiovascular care. NS-EEH recognizes Motiv as an innovative solution to address challenges associated with traditional cardiac rehabilitation, aligning with its new Cardiovascular Institute. Patients of NS-EEH’s Highland Park Hospital will be the first to have the opportunity to take part in the program, which is anticipated to expand to other cardiac patients later this year.
The in-home virtual cardiac recovery program is the latest innovation offered through the NorthShore Cardiovascular Institute (CVI). CVI’s world-class specialists use leading-edge tools to determine risk and detect heart disease in its earliest stages. Individualized programs guide patients through diagnosis, treatment and rehabilitation for simple to complex heart conditions.
Motiv is led by a founding team of experts with backgrounds in tech, healthcare and finance who share a goal of designing a better future for cardiac care. The Motiv team is handpicked to create a holistic recovery program that motivates people to transform their lives.
Motiv’s whole-patient, integrated approach helps health systems serve a broader patient population, while driving meaningful behavioral change and better patient experiences and outcomes. With Motiv’s evidence-based cardiac recovery program, more patients will have the chance to reap the benefits of targeted support to improve their heart health, ultimately saving lives and reducing healthcare costs.
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