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Build your long term sleep health, starting tonight.
Proper is a new kind of sleep wellness company, aimed at solving America's sleep crisis. It’s a better way to achieve long-term sleep health that’s grounded in data and science. It’s personalized & holistic — combining evidence-backed, safe, and natural sleep formulations tailored to your needs with access to expert sleep coaching to help bring about the sustainable behavioral change necessary for better sleep.
Sleep Therapy

CEO profile

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Nancy Ramamurthi
Co-Founder & CEO
Nancy Ramamurthi is Co-Founder & CEO of Proper, a sleep wellness company on a mission to improve people’s health and happiness by delivering a more personalized and complete solution for better sleep grounded in science, data, and technology. Nancy has over 25 years of expertise and skills gained at some of the world’s leading consumer technology firms, leadership roles launching new businesses at the Fortune 500, and the operational skill and grit that comes from building new start-up businesses. Nancy was an Officer and Vice President at Walmart Global eCommerce, Chief Marketing Officer at ModCloth, CMO and Co-Founder at Chairish, VP Traveler Services at Concur after the TripIt acquisition, and an early leader at Yahoo! and eBay global classifieds. Nancy started her career as an Army officer stationed in Germany. She is also an advisor to LaunchDarkly. Nancy earned a B.A. from Georgetown University and an M.B.A. from the Kellogg School of Management at Northwestern University.

In the News

Proper Expands Sleep Formulation Line with 2 New CBD Blends
Company That Raised $9 Million Launches CBD Products To Improve Sleep Quality And Health
Nancy Ramaurthi: “Listen and be open to change”
You're Probably Sleep Deprived — Here's How to Know
Women In Wellness: Nancy Ramaurthi of Proper on the Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing
I Haven't Slept Well in 7 Months—Here's How I Fixed My Sleep Schedule
Not Sleeping Well? Proper Promises To Help You Get Some ZZZs With A Mix Of Supplements And Personal Coaching
Proper lands $9.5 million in funding to launch brand of holistic sleeping pills
Sleep Startup Proper Raises $9.5M From Snoop Dogg’s Casa Verde Capital
Snoop Dogg’s Casa Verde gets into the sleep space, backing NY-based Proper

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